Language is a primary factor when it comes to developing and cultivating a relationship with a client. Clients want to communicate in their own language, not the language of the product provider. Even a client who understands the provider’s language will generally still prefer to buy where the offering is presented in his own language. This fact has been confirmed by numerous studies.

Naturally, simply translating your offering is not enough. Every market has not only its own language, but also its own legal, economic, technical, cultural and social standards, all of which need to be applied to your localised products.

According to a study by LISA (Localization Industry Standards Association), for every euro invested in localising their products and services, technology companies generate 25 euros turnover with the localised products. LISA estimated that the Fortune 500 companies invested at least 24 billion US dollars per annum in Global Content Management.*

* Source: LISA (Localization Industry Standards Association), Globalization Primer 2007.